Service offerings

Cataanda’s talent and sense of setting trends are what have contributed to her longevity and success in the industry. She has always been an advocate for health before anything else. Whether it is regarding hair or skin, health is the foundation for a flawless canvas, and Cataanda’s work aims to foster it. This was groundbreaking in a time where extreme heat styling, relaxers, and harsh chemicals were the standard. She is always transparent about expectations of what is achievable with clients and advises options that ultimately promote a healthier alternative. Whether it is explaining a process to a client, demonstrating how a formula performs to chemists, or translating consumer needs to a brand – effective communication is the most important aspect of her method. Effective communication with an emphasis on comprehension is her goal. This adaptability has enabled Cataanda to breeze through with excellence many aspects of the beauty industry: behind the chair, retail, entertainment, and corporate. There is a delicate balance between following protocol while innovating. Cataanda is a poised innovator.

Education, Training & Seminars

Host virtual and in-store events for brands and retailers
Train beauty advisors, store managers, brand marketing team
Facilitate training and seminars as SME
Product knowledge, technical application, hair color, hairstyling, hair type and texture identity, hair assessment and best product recommendation, etc.
:Brand representation as featured expert and on-air talent for brand social outlets, media placement, and tv appearances
Educate existing followers, consumer audience, and community on specific brand collections, and healthy scalp and hair focus
Provide ongoing training and education for social channels, retailers websites and e-commerce as well as brand to increase brand awareness, increase sales, increase social engagement to build brand trust and loyalty, and consumer interest
Facilitate new launch trainings for buyers and support marketing in demonstrating product performance

Brand Ambassador & Spokesperson

Represents the brand online, in-person events, digital assets
Assists in content creation
Hosts and participates in brand events
Generates brand awareness through virtual and live speaking engagements
Communicate and fully articulate brand message
Educate and posts on new products and services online
Create content, share and respond to online reviews
Participate in trade shows as brand spokesperson
Networks and builds brand loyalty through trusting relationships with potential customers

Product Ideation, Development & Testing

Formula ingredient testing and new technologies
Formula evaluation brand and competitor performance
Key benefits call outs functionality and performance based
Identify quality performance on specific hair types and capabilities to address claims and concerns
Identify benchmarks
Write product briefs and reports
Ingredient assessment and trend forecast

Beauty & Lifestyle Influencer

Represents brand to target audience across various social media outlets
Assists in developing and implementing innovative social media strategies
Creates content and writes relevant content for social media posts
Supports Marketing and collaborates with the Social Media team to produce evergreen content
Educates and demonstrates the latest beauty trends

Beauty Writer

Celebrity Search & Liaison

Source, screen, and onboard celebrities and influencers to represent the brand
Establish and maintain relationships with celebrity brand partners, influencers, and their publicists and management teams
Manage talent and lead execution, arrange social media appearances, brand events and all talent activations

Brand And Market Research

Consumer Care Advisor

Community Management Liaison

Content Development & Copy Writing

Support Marketing and Social Media in providing copy for Social Media Content Creation
Respond to media requests, interviews and expert commentary needs
Record voiceovers for reels and social media content, commercials, etc.
Write product descriptions, product directions and application instructions
Assist marketing with product storytelling and romance copy

Hair Designer and Makeup Artist

What Clients Are Saying

"Cataanda James is by far the most professional, knowledgeable and talented brand educator, stylist, and all around hair expert that I have ever had the pleasure to work with. While working for me Cataanda made key contributions that impacted new product development and major rebranding efforts. As the public face of the brand she created engaging original content for social media and print advertising. I hope our professional paths cross again as she is truly one of the best."

“Just as bloggers and digital media owners were coming to the forefront and being SEEN - not just read - on national tv spots and beyond, Cataanda took me and my image just as seriously as her established celebrity clients. It takes a special person to see & respect a vision before it’s ‘a thing’. She’s a double threat in the best way - blending her knowledge of both the chemistry and application of beauty to create hair and makeup looks that got me taken seriously.”

“Cataanda James genuine knowledge of the everchanging beauty space is unmatched! Cataanda is a joy to work with and can speak to every hair trend there is, why it will or will not work for your hair texture and more.”

"Cataanda is such a joy to work with. Her versatility as a creative collaborator, talent and subject matter expert, made her an invaluable asset on our projects."

“Cataanda is charming, delightful and hard working. She is a true pleasure to work with while bringing best in category expertise to every project.”

“Cataanda was key in helping upskill my entire team through her deep knowledge of the hair category and constantly evolving beauty trends. She has so much expertise and an amazing ability to translate complicated subjects in an easy-to-understand manner.”

“I have worked with Cataanda on several projects over the course of almost 10 years and she always delivers detailed and accurate results, whether it's product testing, digital creation, or live events.”